Dairy Boy, a clothing and lifestyle brand, hosted a pop-up event at ONDO Bakery in Ann Arbor, drawing a crowd of students and community members eager to check out their specialized maize and blue merchandise, drinks, and pastries. Founded in 2021 by Paige Lorenze, Dairy Boy focuses on everyday clothing and home decor inspired by New England aesthetics. The brand’s Chief Brand Officer, Rachel Liebenthal, highlighted the goal of fostering a sense of community through their clothing.
In an effort to reach a broader audience, Dairy Boy plans to launch a university-inspired clothing line in partnership with various universities, with the University of Michigan as their first collaboration. The brand aims to connect with students outside of major cities like New York City where their pop-ups are typically located. Attendees at the event praised the floral decorations and vibrant atmosphere of the pop-up, noting that it provided a fun and aesthetic experience in the cloudy weather.
Students like LSA freshman Gabby Miller and sophomore Addy Vemulapalli expressed excitement at having such events in a smaller town like Ann Arbor, bringing a taste of big city experiences to their community. Overall, Dairy Boy’s foray into university-inspired clothing and lifestyle products is well-received by the spirited and community-driven Michigan student body.
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