TKO Group Holdings, the parent company of UFC and WWE, is set to make a big impact in Kansas City by launching its first city “takeover.” Over a long weekend in April, the T-Mobile Center will host events from UFC, WWE, and Professional Bull Riders, all under one roof. This unique collaboration will showcase the synergies between the brands, with the addition of PBR, On Location, and IMG, soon to be acquired by TKO.
VeChain, a blockchain company, will be the presenting sponsor of the event, offering special ticket packages and VIP experiences. TKO’s executive VP, Peter Dropick, expressed excitement for the opportunity to bring three premier properties to one city simultaneously, thanking the Kansas City Sports Commission for their support. This event is part of TKO’s strategy to prioritize site fees, driving tourism dollars to local economies.
The partnership is expected to generate significant economic impact for Kansas City, shining a spotlight on the city through broadcast programming and social media. TKO is set to report its earnings later this afternoon.
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