Taylor Swift’s influence is not just limited to the entertainment industry, as it has had unexpected impacts on local businesses and football viewership. According to Misty Heggeness, author of ‘Swiftynomics’, Swift brought in an estimated $331.5 million in brand value to both the Kansas City Chiefs and the NFL. Viewership for regular games increased by 7%, with female viewership up 9% and sales of jerseys for player Kelce increasing by 400%.
Local businesses have seen an increase in foot traffic, and fans, including a growing female audience, are tuning in for game days. Swift’s appearances have created unforgettable moments for fans, such as University of Kansas student Elle Siegel’s experience at the first Chiefs game she attended with Swift in attendance.
Overall, Swift’s presence at football games has not only added excitement for fans but has also contributed to added economic growth for the community. Whether fans are there for football or to see Swift herself, the impact of her presence is tangible and beneficial for all involved.
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