Samsonite International, a leading manufacturer of travel and lifestyle products, has announced a major rebranding initiative. The company will now be known as Samsonite Group S.A., signaling a new era of excellence in the industry.
The rebranding comes as Samsonite seeks to position itself as a pioneer in the travel and lifestyle products market. The company has a long history of innovation and quality, and the new name reflects its commitment to continued success and growth.
Samsonite Group S.A. will continue to offer a wide range of products, including luggage, backpacks, and accessories for travelers. The company is known for its durable and stylish designs, making it a popular choice among consumers worldwide.
In addition to its focus on product quality, Samsonite Group S.A. is also committed to sustainability and corporate social responsibility. The company has implemented a number of initiatives to reduce its environmental impact and support local communities.
“We are excited to embark on this new chapter in our company’s history,” said a spokesperson for Samsonite Group S.A. “Our rebranding as Samsonite Group S.A. represents our commitment to excellence and innovation in the travel and lifestyle products market.”
The rebranding initiative is expected to be rolled out in the coming months, with updated branding and marketing materials reflecting the new name. Customers can expect the same high-quality products and service that they have come to expect from Samsonite, now under the new banner of Samsonite Group S.A.
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