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Pat Riley and Kansas City Chiefs in Legal Battle Over ‘Three-Peat’ Trademark


Kansas City Chiefs fans may need to reconsider their Super Bowl merchandise slogans due to a legal hurdle. The term “three-peat,” often associated with sports dynasties, is actually trademarked by NBA legend Pat Riley. Riley trademarked the phrase back in 1988 when his Lakers team was chasing a third consecutive championship. Despite not winning that year, the term stuck and has since been used by other sports teams.

Riley’s company, Riles & Co., still holds active trademarks for “three-peat,” covering a range of products. This poses a challenge for Kansas City businesses looking to celebrate a potential third consecutive championship for the Chiefs. Many local merchants were unaware of the trademark and are now scrambling to find alternatives for their merchandise.

While public perception of the term may have shifted over time, Riley’s legal rights to “three-peat” remain secure. Businesses are now getting creative in finding new ways to brand Kansas City’s potential dynasty without infringing on Riley’s trademark. Despite the legal constraints, the Chiefs’ faithful remain undeterred in their support for the team’s quest for a third straight Super Bowl win.

Ultimately, the focus should be on the Chiefs’ success on the field, rather than the wording on merchandise. If Patrick Mahomes and Travis Kelce lead Kansas City to another championship, the celebration will speak for itself, regardless of trademarked phrases. Kansas City businesses may be facing legal boundaries, but the spirit of celebration within Chiefs Kingdom remains strong.

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Photo credit timesofindia.indiatimes.com

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