Yelp’s annual trend report for 2025 has revealed the emerging lifestyle trends that are expected to take center stage in the new year. The report is based on consumer searches from September 2023 to August 2024 compared to the previous year.
One of the key trends highlighted in the report is the increasing desire for in-person community building. Searches for run clubs, chess clubs, social clubs, and book clubs have seen significant increases, indicating a shift towards prioritizing real-life connections over digital interactions. Additionally, competitive activities like pickleball, padel, trivia, and modern lawn clubs are gaining popularity.
Mood-boosting hobbies are also on the rise, with searches for group classes such as songwriting, blacksmithing, dance, and sewing experiencing significant growth. Other emerging hobbies include pasta-making, latte art, and jewelry-making.
Grown-up getaways and retreats are expected to be a major trend in 2025, with searches for adult summer camps, postpartum retreats, fitness retreats, wellness retreats, and holistic retreats all showing increased interest. These searches reflect a growing desire for opportunities to relax, heal, and connect with like-minded individuals.
Lastly, hybrid hangouts that combine fun activities with food and leisure are becoming increasingly popular. Searches for businesses like laundromat bars, bookstore and plant shops, book bars, gas station restaurants, and beer spas have surged, as people look for new and unique ways to socialize and unwind.
Overall, Yelp’s trend report offers valuable insights into the lifestyle trends that are expected to shape the year ahead, providing inspiration for those looking to make positive changes in their lives in 2025.
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