IDC recently conducted a survey focusing on technology investments and top vendors among digital-native businesses in 2024. The survey aimed to gain insights into the strategies and priorities of these businesses when it comes to adopting new technologies and partnering with vendors.
According to the survey, digital-native businesses are actively investing in a wide range of technologies, with cloud computing, artificial intelligence, and Internet of Things (IoT) solutions being the top priorities. These technologies are seen as essential for driving innovation, improving operational efficiency, and enhancing customer experiences.
In terms of vendor partnerships, the survey found that digital-native businesses are increasingly turning to a diverse range of vendors to meet their technology needs. While traditional IT vendors such as Microsoft, Amazon Web Services, and Google Cloud remain popular choices, newer players such as Salesforce, Adobe, and Snowflake are also gaining traction among digital-native businesses.
The survey also highlighted the importance of strategic vendor partnerships for digital-native businesses. These partnerships are seen as critical for accessing cutting-edge technologies, gaining competitive advantage, and accelerating digital transformation initiatives.
Overall, the survey results suggest that digital-native businesses are taking a proactive approach to technology investments and vendor partnerships in order to stay ahead in today’s rapidly evolving business landscape. By prioritizing innovation and strategic partnerships, these businesses are positioning themselves for long-term success in the digital economy.
For more information on the survey findings and insights, please visit IDC’s website.
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