The trend of “Britishcore” on TikTok has taken the platform by storm, showcasing mundane aspects of British life that have gone viral. The trend first emerged in the early 2000s to describe symbols of British life, but has now expanded to include videos inspired by British pop culture icons such as Oasis and Trainspotting. Overseas content creators are also jumping on board the trend in an effort to showcase how British their content can be, with many posting humorous and satirical clips that resonate with global audiences. TikTok has noted a surge in interest in UK fashion, comedy, and travel on its platform as evidence of a renewed fascination with British culture.
The trend has not only impacted content creators on TikTok, but also sparked interest in British music, with a rise in posts featuring Sade tracks and the hashtag #sadegirl gaining popularity. Additionally, the northwest region of North America, Filipino cuisine, and educational content creators have seen increased engagement on the platform, showcasing a diverse range of trending topics.
Experts believe that the popularity of British cultural exports on TikTok reflects a sense of cheekiness and optimism that is resonating with audiences worldwide. The surge in interest in UK culture is not only benefiting content creators, but also contributing to a feel-good factor in England as the nation receives recognition on a global scale.
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